Throughout that journey, they’ll have experiences with your brand like visiting your website, using your mobile app, or interacting with a social media post. Just like your trip, your customer’s journey has a beginning, a middle, and (eventually) an end.
If you had a bad interaction on your drive it can sour the trip, right? You had a beginning, middle, and end with some stops along the way. Think about the last time you went on a road trip. Life is a highway, some say (Rascal Flatts, in particular) - and so is the customer journey, including all digital touchpoints.
Take your customers for a smooth ride at every digital touchpoint.How to optimize the essential digital touchpoints.Join us on a road trip down the customer journey, stopping at all the essential digital touchpoints en route - the most impactful and important digital touchpoints.
